How to redesign
An effective redesign makes the most of the resources you have to connect with the consumer. Good redesign is driven by a deep understanding of your clients and/or…
Architect Oscar Niemeyer
There was a story told by the mayor of the town of Niterói, across the bay from Rio de Janeiro, that expresses perfectly the epic stature of the Brazilian architect Oscar…
A well-designed publication must have
A Back to Basics A minimum of three strong stories (high-performance emotions); At least one “beautiful” picture that will tell a story in 10 seconds; …