An effective redesign makes the most of the resources you have to connect with the consumer.
Good redesign is driven by a deep understanding of your clients and/or customers. Every effective redesign starts with a look in the mirror: Who are your customers? Why and how do they buy your product? What are the strengths of the staff? What resources are available? Those questions seem so basic that they’re often skipped over. Instead, many redesigns start with the wrong question: Who do we want to be?