Branding.

Since its earliest days, Miami Merchandise Mall has established a strong relationship with clients.
Showroom products have earned a reputation for quality, excellence and price that few can rival.
Miami Merchandise Mall corporate mission and positioning, as well as their brand, reflect that heritage.

Task

We created guide to the brand communication style for Miami Merchandise Mall. It explains how the brand is expressed and how the creative elements fit together in all Miami Merchandise Mall communications. The guide should be followed when commissioning, designing or delivering any kind of communications. 1