Designer, or advertising person, or doctor,  or lawyer, or journalist, or Twitterer – without an idea, is unarmed. When that original idea gets out of a communicators head – intuition, conceptual blending, image, words and art can lead to magic results, where one and one can indeed be three.

While web users like to spend time on details, mobile users are rushed and need every information instantaneously. Even devices are smaller, where users rely on color and contrast to guide them towards a goal completion path. Moreover, the interactions are very quick in case of mobile devices, and the content focus is less. You need crisp content to help users navigate through the interface.

Forms of online advertising that focus on social networking services. One of the major benefits of this type of advertising is that advertisers can take advantage of the users’ demographic information and target their ads appropriately.